Google Adwords 101

              Google Adwords is one great way to drive traffic and relevant customers to your site. If you create a website, make sure the right people visit it with Adwords.

If you have a presence online and you do not use adverts to drive traffic towards your site, you are missing out and you really need to learn about Google Adwords. If you are looking to create a website or you have just constructed a website, you will quickly learn that Google Adwords is one of the most impressive tools at your disposal in creating awareness about your website.

Even if you are unaware of the concept of Google Adwords, you will probably be aware of it or have seen it in action. In brief, Adwords is an advertising and marketing solution created by Google which offers website owners a number of tools and methods to drive traffic to their website. It doesn’t matter if you are making your own website for free, host an art portfolio, have a Flash website or business website, Google Adwords can make your site more popular.
As you are no doubt aware, Google is the top search engine online which means that appearing highly in Google’s search results is crucial to being noticed and to have visitors come to your website.

You may also be aware of the adverts at the top of a Google search page and on the right hand side. These are paid for advertisements that appear alongside the search engine results and they can be bought for specific keywords.
A website creator or owner can bid on particular keywords that match their product or service. If the bid is successful, they are allocated a place on the search engine result page which allows searches to view their website first. The bid is an important part of the strategy but selecting the correct keywords is vital. If you bid on keywords that have no relevance to your website, people on that search engine page will ignore the link to your web page.

The success of Google Adwords is based around the keywords that are typed into the search field and a business needs to understand the keywords people use to find their product or similar products. This may sound daunting to someone looking to create a website but it is not too difficult but it is critically important.
It is very easy to set up a Google Adwords account and if you are able to create a website, you will have no difficulty in setting up your account. Go to adwords.google.com and then choose the language and region you wish your adverts to run in. Although many people still believe that knowing how to make a website in Flash or HTML is an opportunity to sell to everyone in the world, it is better to focus on a relevant or local region.

Once you have created the account, you need to create the wording for your advert. Ensuring the advert is memorable and catchy is important and that it promotes your website in a few words. This can be difficult so it is best to be direct with what you are trying to promote.
Google will provide a number of keywords that you can use to promote your website and this is where any research about your customer base will be crucial. Knowing the words that potential customers place into Google will help you select the right words to reach new customers. All that remains is to agree upon the budget and length of campaign and you have completed your first Google Adwords campaign. You can then measure the success or failure of this campaign and use this to tailor or tweak future advertising campaigns.
Maria Wixman can teach you How To Use free Flash templates on WIX.com I have been in the online marketing industry for over two years and love all things related to e-marketing, writing for the web, SEO and SEM. I've been working for a large company that specializes in web design, and love how dynamic this field

                                                                                                By: Maria Wixman

                                 

                 Why the world’s in a second race to the moon

                      Fifty years after Neil Armstrong and Buzz Aldrin created history, and, on the eve of India’s second lunar mission – Chandrayaan 2 – let's take a look at man’s oldest muse and how it has inspired all manner of human endeavour. First up, why a renewed surge of interest in moon travel is both an indication of the complexities of lunar missions and a future foretold.

I am quite certain that we will have such bases (on the moon) in our lifetime… somewhat like the Antarctic stations… continually manned,” Neil Armstrong said in 1970, in response to a question in a BBC interview on whether he thought it was possible to set up scientific bases on the moon in the forseeable future.

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Armstrong, the first man to set foot on the moon, went on to live for another 42 years. Far from creating permanent scientific facilities in that time, human beings, it appeared, actually withdrew from the moon. Consider this: in the decade between 1965 and 1975, the United States and the then USSR, the only two countries with space programmes at the time, sent more than two dozen lunar probes. These included NASA’s Apollo missions, six of which landed a total of 12 astronauts on the surface of the moon between 1969 and 1972. Curiously, however, for the next almost two decades, there was not a single lunar mission launched by any space agency. Human beings seemed to have suddenly lost interest in the moon. And, when the lunar exploration did resume in 1994, it did not begin from where the scientists had left off in the mid-1970s, but, seemingly, almost from scratch, by sending orbiters, landers and rovers. Just two missions were launched in the 1990s and another six in the next decade by which time, other players like India, China and Japan had also entered the fray.

Read | India’s Chandrayaan-2 mission: All you need to know

The last decade has seen a renewed interest in the moon, especially after the discovery of water on the lunar surface by Chandrayaan-1 mission in 2008. But it is only now, 50 years from the first landing on July 20, 1969, that humans have finally decided to go back to the moon. Last year, NASA had announced that it planned to send a manned mission to moon by the year 2028. In April this year, the US administration asked NASA to do this by 2024 itself. Most likely, by that time, some other countries, India and China among them, would be competing to send their own human missions to the moon.

The stage is now set again for a race to the moon over the next decade, and, this time, it is likely to be markedly different from the earlier one. In all probability, it will involve multiple participants, be more collaborative than competitive, and will be guided by the overall objective of utilising the resources of the moon, setting up permanent facilities for scientific explorations and using it as a launch pad to take humans deeper into space — the kind of things that Armstrong was talking about in the 1970 interview.

It is remarkable that it has taken 50 years for human beings to plan their journey back to the moon, to do the kind of things that many believed was just an arm’s length away in the 1970s itself. Half a century is a pretty long time for any new technology to mature and get adopted for common use. It is hard to think of any other breakthrough 20th century technology that would have remained stagnant for this long. This is, of course, not to suggest that space exploration hasn’t progressed in the last 50 years. Far from it. Spacecrafts have now gone beyond the solar system, exploratory missions have probed Mars, Jupiter and Saturn, more than 500 astronauts have travelled to space and come back, and scientists have built a massive permanent laboratory in space, the International Space Station (ISS), that has been manned continuously for almost two decades now.

An artist’s rendering of the LCROSS (the lunar crater observation and sensing satellite) spacecraft and Centaur separation. (Photo: NASA)

Neil Armstrong, Buzz Aldrin, Chandrayaan 2, NASA Apollo missions, India, China, Japan, Chandrayaan-1, International Space Station, Sputnik, cold war, ussr united state

                                         Trainable Cats

           There are a lot of people that don’t believe cats can be trained but there are loads of videos that prove otherwise. A YouTube search will show you cats jumping through flaming hoops, sitting on command or even running an agility course. Many cats can be taught to walk on a leash or use a toilet rather than a litter box but this doesn’t mean all cats will learn these skills. Here is a list of five cat breeds that are known for their trainability.

Abyssinian: The Aby has an acrobatic build and daring nature. They are highly intelligent and excel at learning tricks. Their highly social personality makes them born entertainers and great family pets. Watch them greet everyone as you walk them on a lease. Their daring nature has earned them the nickname "Aby-silly-an".

American Shorthair: These cats have extraordinary people watching skills that help make them quick learners. With an agile, adaptable and patient intelligence, the shorthair will response to requests such as come, sit and down. They can be taught to walk on a lease and use a scratching post. All this combined with a tolerant and easygoing nature makes the shorthair a great family pet.

Bengal: This is a highly intelligent cat that’s both active and curious. It should be no surprise if they turn on the faucet just to play in the water or decide to catch one of your favorite fish from the aquarium. While these traits can make them a trainer’s dream, a regular cat owner may be less than ready to handle their curious nature. Offering puzzle toys and other activities will help challenge their brain and keep them from seeking out other objects they want to take apart. Bengals enjoy taking walks and learn to play fetch easily.

Savannah: These smart cats have a good sense of humor, especially if it’s at your expense. They have been known to push items off of shelves so they land on your head, filling the sink with water to play and even turning on the alarm clock to make you get up. The Savannah needs to be kept busy. Interactive games, steps and bridges through-out the house and teaching them to walk on a leash with exercise their brain and body as well as challenge their athletic skills.

Siamese: The Siamese are endlessly curious and can be very demanding. They love to be included in everything you do but can be found entertaining themselves by digging through the cabinets, watching television and turning the faucet on just to see it run. This cat truly enjoys a good walk and playing fetch. Their most significant accomplishment is teaching you to do what they want.

Don’t be concerned if your cat isn’t an Einstein. When it comes to training, cats are generally very intelligent. They learn through a process of imitation, experimentation and problem solving. Trainability varies by breed and even within a breed. Some breeds are more willing to learn than others. Focus on your cats strengths to teach them tricks that entertain as well as engage their mind.

Patience and repetition has always worked best for me while training my cats. Not all of them learn everything I want but I feel a sense of pride when they show off their acquired talents. We enjoy many hours playing and interacting with them.

                                                                                               By: Tammy Thomas

                          Short Love Poems for When it Hurts

                                      I rode my life in the fast lane

                       I thought everything was fine

                       Why didn’t I see this happening?

                       I’m sure there were signs a plenty

                       I crash and burn on the pavement

                       My heart lies ripped on the gravel

                       My scrapes and wounds remind me

                       To lift myself off the ground

                       Back to the road I must return

                       If I desire to love anew

                       No matter the hurt, no matter the pain

                       I’ll be ready to ride again

                                                               By: Jason Westlake